The world’s top real estate professionals are fundamentally changing how prime properties change hands. REALM, an invitation-only platform, has quietly become the most exclusive network in real estate – with its carefully selected members representing the top 1% of luxury real estate professionals globally.

“We’ve been very intentional about our growth because we really wanted to stick to the people that are operating at the very top of their game,” explains Julie Faupel, founder and CEO of REALM. This carefully curated approach has proved remarkably successful – within just nine months of its March 2020 launch, the platform’s members had accumulated $5.4 billion in luxury inventory.

Read the article >

The post REALM Featured in Keycrew Journal appeared first on REALM.

By Lillian Dickerson

REALM®, the membership and platform comprised of elite luxury real estate professionals from 150 different brokerages around the globe welcomes Laura Monroe, a nationally recognized leader in the real estate industry with a stellar track record in building professional communities using technology and marketing.

Read the article >

The post Laura Monroe Joins REALM as Executive Director for Innovation appeared first on REALM.

REALM was launched in 2020 during the Pandemic to support the work of a small percentage of top-producing luxury real estate agents across the U.S. and internationally, according to a release. Now with membership nearing 650 in 2023, REALM has stated they will maintain the strict standards of performance required for entry into the organization and will limit the size of the organization going forward.

“When we sought to be the solution for top agents searching for better ways to connect with like-minded elite performers, we never intended for REALM to be ‘all things to all people’,” said REALM Founder and CEO Julie Faupel. “Our intent was to find a way to strengthen the game for these uber-successful producers by connecting them to their peers across wide geographies in the U.S. and the world. Limiting our membership will allow us to focus on serving our members with more effective marketing and referral opportunities such as in-person events, rather than spending our efforts on recruitment.”

In 2020, members of REALM began meeting online weekly at the onset of the Pandemic as the organization’s leadership pivoted away from live gatherings to one hour Leading Minds presentations on Zoom, according to a release. Led by the REALM team and Faupel each week since that time, Leading Minds events became the key factor in the growing membership’s success, featuring an array of innovative speakers from industries relevant to luxury marketing mixed with case studies of successful sales strategies from members themselves.

REALM stated that their members routinely report that the marketing materials created for them, including listing presentations showing the reach of REALM, have been a game-changer. Through adoption of the marketing content created for them by REALM, these agents are attracting more clients and serving them more effectively through referrals to member agents they can trust in markets where their clients want to be.

Founding REALM member Ruth Kennedy Sudduth, vice chairman of LandVest/Christie’s International Real Estate in Boston said, “The REALM network has been invaluable for referrals. I’m so grateful to my REALM partners for taking great care of my clients and for entrusting us with their clients here in New England and the Adirondacks.”

Read the full article on RIS Media >

The post REALM Announces Big Changes to Membership appeared first on REALM.

LISTEN TO THE EPISODE

*Recorded 7/26/23

Julie Faupel, Founder and CEO of REALM

Paul Dashevsky, GreatBuildz
https://www.greatbuildz.com/

The LA Realtor Podcast
larealtorpod@gmail.com
https://www.podpage.com/la-realtor-podcast/

The post Curated Community – with REALM Founder and CEO Julie Faupel appeared first on REALM.

As part of Women in Luxury 2023 programming, Luxury Daily hosted a marketer, researcher and entrepreneur for a remote conversation on the purchasing behavior and evolving preferences of female customers. Each a leader in her respective field, panelists detailed the lasting importance of online storytelling and offline, sensory-focused efforts on the part of high-end brands during a segment entitled “State of Affluent Women Consumers.”

“Luxury did so well in the United States and in North America in the last three years during [COVID-19], and I would argue that’s because luxury is the most experiential of all the categories,” said Marie Driscoll, managing director of luxury and retail at Coresight Research, New York.

Read the full article on Luxury Daily >

The post Intentional, in-person brand experiences proving most successful: Women in Luxury 2023 appeared first on REALM.

They are called UHNWIs, or ultra-high net worth individuals. This means extremely wealthy individuals indeed, with at least $30 million in investable assets, excluding property, which is just over €25 million.

According to the latest “Luxury Real Estate 2023” report published by the Altrata platform, Monaco has the highest density of UHNWIs in the world. The Principality boasts one extremely wealthy individual for every 39 residents.

Read the full article on Monaco Tribune >

The post Monaco has world’s highest density of wealthy people appeared first on REALM.

Luxury homes can be found anywhere in the world, but certain cities have a higher number of luxury properties — and homebuyers with the budgets to purchase them — than others. Agents working in these affluent areas have a unique opportunity to capitalize on the luxury markets there.

Altrata has released a report, sponsored by REALM, to help luxury agents zoom in on the most profitable areas of their business and focus their attention on the cities with the highest potential for luxury buyers.

“The report, “Residential Real Estate 2023: Spotlight on the World’s Leading Markets for the Wealthy” is informed by Wealth-X analysis of its data which covers 4 million of the wealthiest people in the world from over 175 countries combined with the global insights from REALM’s membership comprised of elite real estate professionals from over 100 different brands, 40 states and 12 countries, the report represents some of the most comprehensive observations available in the industry,” said REALM founder, Julie Faupel.

Read the article >

The post Ultra-wealthy homebuyers love NYC, London and Hong Kong appeared first on REALM.